Meaning of Technical Guidance | Baraka Consulting
Baraka • September 3, 2024
Meaning of Technical Guidance
Introduction
In a constantly evolving business world, where competition is fierce and market demands change rapidly, having the right guidance can make the difference between success and stagnation. This is where technical consulting comes into play. Far from being merely a service that offers magical solutions, a technical consultant acts as an experienced guide who accompanies companies on their journey toward optimizing processes, design, and market execution.
With an external perspective and an experience-based approach, these professionals help identify improvement opportunities, navigate daily challenges, and implement effective strategies that drive growth and innovation. In this article, we will explore the true value of technical consulting and how it can transform the way companies approach their goals.
“If you cannot see where you are going, ask someone who has been there before” - J Loren Norris
What is a Technical Consultant?
A technical consultant is not necessarily a guru that will give you the ultimate solution for your process, design, or market execution. It is not someone that has “the secret knowledge” or the ultimate finding of the industry, and for sure it is not a “business spiritual leader.”
The Role of a Technical Consultant
A technical consultant is a guide. It is easy to take a look at your expenditure and provided outcomes like “you only have to reduce your package consumption by 30% to achieve your goals” and then charge you a six-figure bill for that incredible insight. But that is not what you are looking for, and neither is it what you need.
What You Really Need
What you need is someone who puts their experience at your service and walks the journey of discovery with you step by step. A technical consultant provides support by evaluating, validating, and even executing, always at your side, aligned with your main goals, and focused on moving forward with your main initiatives.
The Value of Experience
To have a resource with 10+ years of experience evaluating the work that you are doing, finding blind spots, and providing an outsider point of view that could maximize your approach or give more productive alternatives is an outstanding asset.

The Importance of Focus
How many times has the urgent put aside the important? How many times has day-to-day work left no room for innovation, improvement, or optimization? That is where a technical consultant can play a major role, giving you support for execution at a fraction of the price of having an internal allocated resource or helping you deliver a feasible strategy for all those projects that you do not have time to execute.
Understanding Your Performance
Do you really know how well you are performing in comparison to your competition? To have a clear awareness of where you stand on the shelf, if you are making a difference, or if you have the best business practices (or if someone else is making you bite the dust) is another area that you may put in the hands of experts.
Continuous Market Monitoring
Consultants constantly monitor the market from a technical point of view, delivering clear insights about what you are doing well, uniquely, wrong, or poorly.The True Edge of a Technical Consultant
That and so many more things are the true edge that a technical consultant could provide for you. Here at Baraka, we have them all for your use.
Engage with Us
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Conclusion
In conclusion, technical consulting presents itself as an invaluable tool for companies seeking to improve their performance and remain competitive in a dynamic environment. By having a technical consultant, organizations not only gain expert guidance to help identify and address areas for improvement but also access an external perspective that can reveal opportunities that might otherwise go unnoticed.
From optimizing processes to evaluating performance compared to the competition, the role of a technical consultant is integral to the path to success. At Baraka, we are ready to accompany you on this journey, offering the experience and support you need to unlock the true potential of your packaging and take your business to the next level. Let us be your ally in this exciting adventure!
What is a technical consultant?
A technical consultant is a professional who guides companies in optimizing their processes, design, and market execution, providing expertise and support in evaluating and validating strategies.
What is the role of a technical consultant?
The role of a technical consultant is to act as a guide, helping companies identify areas for improvement, find blind spots, and offer an external perspective that maximizes their approach and provides more productive alternatives.
Why is it important to have the experience of a technical consultant?
Having a technical consultant with over 10 years of experience can be a valuable asset, as they bring knowledge and skills to evaluate the work done and provide recommendations that can improve the efficiency and effectiveness of initiatives.
How can a technical consultant help me optimize my projects?
A technical consultant can provide support in executing projects, helping to develop viable strategies for those projects you do not have time to execute, allowing companies to focus on what really matters.
How can a technical consultant help me understand my performance compared to the competition?
A technical consultant can provide insights into your market position, helping to identify whether you are making a difference, if you have the best business practices, and if there are areas where you could improve to avoid falling behind your competitors. If you need any further adjustments or additional information, feel free to let me know!