Benchmarking Packaging Solutions
Benchmarking is a crucial step in designing packaging solutions for large corporations, allowing them to compare their designs and strategies to competitors and industry leaders to identify areas for improvement and innovation, set realistic goals, and stay ahead of the competition in today's market.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Benchmarking Packaging Solutions
Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.
Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.
Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.
The Importance of Setting Realistic Goals Through Packaging Benchmarking
In the competitive landscape of the business world, setting realistic goals through packaging benchmarking is crucial for the success of any large corporation. Packaging plays a significant role in the overall branding and marketing strategy of a company, making it essential to establish achievable objectives that align with industry standards and consumer expectations.
By conducting thorough packaging benchmarking, companies can gain valuable insights into the latest trends, best practices, and innovations in the market. This process involves analyzing the packaging designs, materials, and functionalities of competitors and industry leaders to identify areas for improvement and differentiation.
Setting realistic goals based on the findings of packaging benchmarking allows companies to enhance their brand image, increase product visibility, and improve customer satisfaction. Whether it's reducing packaging waste, enhancing product protection, or optimizing shelf appeal, aligning goals with industry benchmarks ensures that companies stay ahead of the curve and meet the evolving needs of consumers.
In conclusion, the importance of setting realistic goals through packaging benchmarking cannot be overstated. By leveraging industry insights and best practices, companies can create packaging solutions that not only meet but exceed customer expectations, driving brand loyalty and business growth in the long run.
Driving Brand Loyalty and Business Growth Through Packaging Benchmarking
In today's competitive market, driving brand loyalty and business growth through packaging benchmarking has become a crucial strategy for large companies looking to stand out from the competition. Packaging plays a significant role in shaping consumer perceptions and influencing purchasing decisions, making it essential for businesses to continuously evaluate and improve their packaging strategies.
Packaging benchmarking involves analyzing and comparing a company's packaging design, materials, and functionality against industry standards and competitors. By benchmarking their packaging, companies can identify areas for improvement, enhance brand consistency, and ultimately drive customer loyalty and business growth.
One key benefit of packaging benchmarking is the ability to stay ahead of industry trends and consumer preferences. By monitoring competitors and industry leaders, companies can identify emerging packaging trends and incorporate them into their own designs to stay relevant and appealing to consumers.
Additionally, packaging benchmarking can help companies optimize their packaging materials and processes to reduce costs and improve sustainability. By identifying opportunities to streamline packaging design and production, companies can not only save money but also reduce their environmental impact and appeal to eco-conscious consumers.
Overall, driving brand loyalty and business growth through packaging benchmarking requires a strategic and data-driven approach. By continuously evaluating and improving packaging strategies, companies can differentiate themselves in the market, build stronger relationships with customers, and ultimately drive long-term success.
WHY CHOOSE US?
We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.
We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.
We focus on opportunities based on technical feasibility and size of the prize.
We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team
Victor Escalona
CEO AND CO-FOUNDER
Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER
Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.