Benchmarking Solutions for Packaging
Implementing benchmarking solutions for packaging is crucial for large corporations to stay competitive in the market by analyzing and comparing designs, staying updated on materials and technologies, conducting consumer research, and ultimately creating packaging that protects the product and engages consumers for business success.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Benchmarking Solutions for Packaging

Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.

Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.

Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.

Staying Ahead of the Curve: The Importance of Benchmarking Solutions in Packaging Design
In the fast-paced world of packaging design, staying ahead of the curve is essential for success. As large companies strive to differentiate themselves in the market, the importance of benchmarking solutions in packaging design cannot be overstated.
Benchmarking allows companies to compare their packaging designs to those of their competitors, as well as to industry leaders. By analyzing the strengths and weaknesses of these designs, companies can identify areas for improvement and innovation. This process not only helps companies stay competitive, but also ensures that their packaging designs are in line with current trends and consumer preferences.
Furthermore, benchmarking solutions in packaging design can provide valuable insights into new materials, technologies, and techniques that can enhance the functionality and aesthetics of packaging. By staying informed about the latest developments in the industry, companies can create packaging that is not only visually appealing, but also sustainable, cost-effective, and user-friendly.
In conclusion, staying ahead of the curve in packaging design requires a proactive approach to benchmarking solutions. By continuously evaluating and improving their packaging designs, companies can position themselves as industry leaders and drive success in an increasingly competitive market.
The Key Benefits of Benchmarking Solutions in Packaging Design
In the competitive landscape of today's market, it is crucial for companies to stay ahead of the curve when it comes to packaging design. One effective way to achieve this is through benchmarking solutions. By comparing your packaging design process and outcomes to industry leaders and competitors, you can identify areas for improvement and implement best practices to enhance your own packaging strategy.
One key benefit of benchmarking solutions in packaging design is the ability to gain valuable insights into the latest trends and innovations in the industry. By studying the packaging designs of top-performing companies, you can stay informed about new materials, technologies, and design techniques that can help you create packaging that stands out on the shelf and resonates with consumers.
Additionally, benchmarking solutions can help you streamline your packaging design process and increase efficiency. By analyzing the workflows and processes of leading companies, you can identify bottlenecks and inefficiencies in your own design process and implement changes to improve productivity and reduce time-to-market.
Furthermore, benchmarking solutions can help you enhance the overall quality and effectiveness of your packaging design. By comparing your packaging designs to those of industry leaders, you can identify areas where your designs may be falling short and make adjustments to improve functionality, aesthetics, and consumer appeal.
In conclusion, benchmarking solutions offer a valuable opportunity for companies to stay competitive in the ever-evolving world of packaging design. By leveraging the insights and best practices of industry leaders, companies can enhance their packaging strategy, improve efficiency, and ultimately drive success in the market.
WHY CHOOSE US?

We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.

We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.

We focus on opportunities based on technical feasibility and size of the prize.

We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team

Victor Escalona
CEO AND CO-FOUNDER

Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER

Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.