Competitive Benchmarking for Packaging
Competitive benchmarking is essential for packaging design experts in large corporations to analyze and improve their packaging designs by evaluating competitors' strengths and weaknesses to stand out in the market and attract customers.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Competitive Benchmarking for Packaging
Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.
Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.
Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.
Strategies for Success: Using Competitive Benchmarking to Stand Out in Packaging Design
In the competitive world of packaging design, standing out from the crowd is essential for success. One effective strategy that can help companies achieve this is competitive benchmarking. By analyzing and comparing your packaging designs to those of your competitors, you can gain valuable insights and identify opportunities for improvement.
One key benefit of competitive benchmarking is the ability to stay ahead of industry trends and best practices. By studying what other companies are doing in terms of packaging design, you can identify areas where you can differentiate yourself and create a unique brand identity. This can help you attract and retain customers, as well as drive sales and revenue.
Another advantage of competitive benchmarking is the ability to identify potential weaknesses in your current packaging designs. By comparing your designs to those of your competitors, you can pinpoint areas where you may be falling short and make necessary adjustments to improve your overall packaging strategy.
In conclusion, competitive benchmarking is a valuable tool for companies looking to stand out in the world of packaging design. By analyzing and comparing your designs to those of your competitors, you can gain valuable insights, identify opportunities for improvement, and ultimately achieve success in the marketplace.
Maximizing Success in Packaging Design through Competitive Benchmarking
In the fast-paced world of consumer goods, packaging design plays a crucial role in capturing the attention of customers and driving sales. In order to stay ahead of the competition, it is essential for companies to continuously strive for excellence in their packaging design. One effective strategy for achieving this is through competitive benchmarking.
Competitive benchmarking involves analyzing the packaging designs of competitors in order to identify best practices, trends, and areas for improvement. By studying what other companies are doing well, businesses can gain valuable insights that can be applied to their own packaging design process.
One key benefit of competitive benchmarking is the ability to identify gaps in the market and differentiate your brand from competitors. By understanding what is already out there, companies can avoid replicating existing designs and instead focus on creating packaging that stands out and resonates with consumers.
Furthermore, competitive benchmarking can help companies stay up-to-date with the latest industry trends and innovations. By keeping a close eye on what competitors are doing, businesses can ensure that their packaging design remains relevant and competitive in the market.
Overall, maximizing success in packaging design through competitive benchmarking is a strategic approach that can help companies stay ahead of the curve and drive business growth. By learning from the successes and failures of others, businesses can create packaging that not only looks great but also effectively communicates their brand message and values to consumers.
WHY CHOOSE US?
We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.
We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.
We focus on opportunities based on technical feasibility and size of the prize.
We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team
Victor Escalona
CEO AND CO-FOUNDER
Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER
Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.