Packaging Benchmarking
Packaging benchmarking is a crucial strategy for large corporations looking to enhance their brand's competitive edge by analyzing industry trends, best practices, and consumer preferences to create innovative and strategic packaging designs that drive sales and improve efficiency.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Packaging Benchmarking
Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.
Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.
Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.
Unleashing the Power of Packaging Benchmarking: Elevating Your Brand's Success
Packaging plays a crucial role in the success of any brand. It is often the first point of contact between a consumer and a product, making it a powerful tool for conveying a brand's message and values. In today's competitive market, it is more important than ever for companies to ensure that their packaging stands out and resonates with their target audience.
One effective way to ensure that your packaging is on par with industry standards and best practices is through packaging benchmarking. This process involves evaluating your packaging against that of your competitors and industry leaders to identify areas for improvement and innovation.
By unleashing the power of packaging benchmarking, companies can elevate their brand's success and stay ahead of the competition. This process allows companies to gain valuable insights into consumer preferences, market trends, and emerging technologies in packaging design.
Through packaging benchmarking, companies can identify opportunities to enhance their packaging's functionality, sustainability, and visual appeal. By incorporating innovative design elements and materials, companies can create packaging that not only protects their products but also enhances the overall consumer experience.
In conclusion, packaging benchmarking is a valuable tool for companies looking to elevate their brand's success through innovative and effective packaging design. By staying informed of industry trends and best practices, companies can ensure that their packaging remains relevant and impactful in today's competitive market.
Elevate Your Brand's Success with Innovative Packaging Design Through Benchmarking
In today's competitive market, it is crucial for businesses to stand out and make a lasting impression on consumers. One of the most effective ways to achieve this is through innovative packaging design. By incorporating benchmarking strategies into the design process, companies can elevate their brand's success and create packaging that not only attracts customers but also sets them apart from the competition.
Benchmarking involves analyzing the packaging designs of industry leaders and identifying key trends and best practices. By studying what works for successful brands, companies can gain valuable insights and inspiration for their own packaging design. This allows businesses to stay ahead of the curve and create packaging that is not only visually appealing but also functional and memorable.
Innovative packaging design can help businesses communicate their brand identity, values, and message effectively to consumers. By incorporating unique shapes, materials, colors, and textures, companies can create packaging that captures the attention of customers and leaves a lasting impression. This can lead to increased brand recognition, customer loyalty, and ultimately, sales.
By investing in innovative packaging design through benchmarking, businesses can differentiate themselves in the market, attract new customers, and ultimately drive success for their brand. So, if you want to take your brand to the next level, consider incorporating benchmarking strategies into your packaging design process and watch your brand soar to new heights.
WHY CHOOSE US?
We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.
We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.
We focus on opportunities based on technical feasibility and size of the prize.
We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team
Victor Escalona
CEO AND CO-FOUNDER
Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER
Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.