Packaging Best Practices Consulting
Our blog on Packaging Best Practices Consulting offers expert advice on creating packaging solutions that protect products, enhance brand image, and improve customer experience, emphasizing the importance of understanding product needs, using sustainable materials, and aligning design with brand messaging.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Packaging Best Practices Consulting
Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.
Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.
Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.
Elevate Your Brand with Sustainable Packaging Solutions: A Guide to Packaging Best Practices
In today's competitive market, it is essential for businesses to not only stand out from the crowd but also to demonstrate their commitment to sustainability. One of the most effective ways to achieve both of these goals is through the use of sustainable packaging solutions.
Sustainable packaging not only helps to reduce the environmental impact of a company's operations but also appeals to a growing number of environmentally conscious consumers. By incorporating sustainable materials and practices into their packaging, businesses can elevate their brand image and attract a wider customer base.
To help businesses navigate the world of sustainable packaging, we have put together a comprehensive guide to packaging best practices. From choosing eco-friendly materials to optimizing packaging design for efficiency and cost-effectiveness, this guide covers everything you need to know to make the switch to sustainable packaging solutions.
By following these best practices, businesses can not only reduce their environmental footprint but also enhance their brand reputation and appeal to a new generation of conscious consumers. Elevate your brand with sustainable packaging solutions and make a positive impact on the planet today.
Making the Switch: A Comprehensive Guide to Sustainable Packaging Best Practices
In today's rapidly evolving business landscape, the importance of sustainable packaging cannot be overstated. As consumers become increasingly conscious of their environmental impact, companies are under pressure to adopt more eco-friendly practices. Making the switch to sustainable packaging is not only a responsible choice, but it can also have a positive impact on your brand image and bottom line.
To help guide you through this transition, we have compiled a comprehensive guide to sustainable packaging best practices for large companies. From choosing the right materials to optimizing your packaging design, here are some key considerations to keep in mind:
1. Material Selection: When it comes to sustainable packaging, the choice of materials is crucial. Opt for biodegradable, recyclable, or compostable materials whenever possible. Avoid single-use plastics and opt for alternatives such as paper, cardboard, or plant-based plastics.
2. Design for Efficiency: In addition to being environmentally friendly, sustainable packaging should also be designed for efficiency. Consider factors such as size, weight, and shape to minimize waste and reduce transportation costs.
3. Incorporate Eco-Friendly Features: Enhance the sustainability of your packaging by incorporating eco-friendly features such as water-based inks, soy-based adhesives, and renewable energy sources in the production process.
4. Communicate Your Commitment: Make sure to communicate your commitment to sustainability through clear labeling and messaging on your packaging. This will not only resonate with environmentally conscious consumers but also help differentiate your brand in a crowded marketplace.
By following these best practices, large companies can make a meaningful impact on the environment while also enhancing their brand reputation. Making the switch to sustainable packaging is not just a trend, but a necessary step towards a more sustainable future for our planet.
WHY CHOOSE US?
We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.
We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.
We focus on opportunities based on technical feasibility and size of the prize.
We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team
Victor Escalona
CEO AND CO-FOUNDER
Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER
Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.