Role Packaging Engineering Product Innovation
Explore the dynamic field of Packaging Engineering in Product Innovation, where creativity meets functionality. Discover how cutting-edge design and sustainable practices drive the development of innovative packaging solutions that enhance product appeal and performance. Dive into the world of materials science, structural design, and consumer insights to revolutionize the way products are packaged and perceived.
Our Clients
We serve a wide range of clients and companies of different sizes, all across the world.
Role Packaging Engineering Product Innovation
Product and Packaging
Maximization
We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.
Technical Project Management
Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.
Standards and Quality Management Improvement
We help improve your technical specifications to drive more efficiency providing more control over quality systems.
Role of Packaging Engineering in Product Innovation
Packaging engineering plays a crucial role in product innovation by bridging the gap between product design and consumer experience. It involves the application of engineering principles to develop packaging solutions that not only protect and preserve products but also enhance their appeal and functionality. In today's competitive market, innovative packaging can differentiate a product, making it more attractive to consumers and providing a unique selling proposition. Packaging engineers work closely with product designers and marketers to create designs that are sustainable, cost-effective, and aligned with brand values. They also incorporate advanced technologies, such as smart packaging and eco-friendly materials, to meet evolving consumer demands and regulatory requirements. By optimizing the balance between aesthetics, functionality, and sustainability, packaging engineering significantly contributes to the successful launch and longevity of new products in the market.
Advanced Techniques in Sustainable Packaging Design
In conclusion, the role of packaging engineering in product innovation is pivotal in today's competitive market landscape. Packaging engineers are not only tasked with ensuring the functionality and safety of a product's packaging but also play a crucial role in enhancing the overall consumer experience. By integrating cutting-edge materials, sustainable practices, and innovative design solutions, packaging engineers contribute significantly to a product's market success and brand differentiation. Their expertise in balancing cost-efficiency with aesthetic appeal and environmental considerations ensures that products not only meet regulatory standards but also resonate with eco-conscious consumers. As the demand for sustainable and smart packaging solutions continues to grow, the role of packaging engineering in driving product innovation will remain indispensable, pushing the boundaries of what is possible and setting new standards for the industry.
WHY CHOOSE US?
We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.
We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.
We focus on opportunities based on technical feasibility and size of the prize.
We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.
Meet Our Team
Victor Escalona
CEO AND CO-FOUNDER
Carolina Chaparro
BUSINESS DELIVERY MANAGER AND CO-FOUNDER
Ernesto Marquez
LEAD TECHNICAL CONSULTOR
WHY CHOOSE US?
“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources. Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”
— Orlando Fragoso, Global Packaging Technical Leader, General Mills.