Sustainability in Packaging Benchmarking

Sustainability in packaging benchmarking is crucial for large companies to reduce their environmental impact, meet consumer demands, set clear goals, track progress, and learn from industry leaders to drive positive change and create a more sustainable future for packaging design.

Our Clients

We serve a wide range of clients and companies of different sizes, all across the world.

Sustainability in Packaging Benchmarking

Product and Packaging
Maximization


We identify material and design standardization and optimization opportunities via benchmarking data and complexity analysis of your product, packaging and supply chain.

Technical Project Management


Our 15 years of experience in the consumer goods segment provides our clients first in class project management and technical mastery.

Standards and Quality Management Improvement


We help improve your technical specifications to drive more efficiency providing more control over quality systems.

The Importance of Setting Clear Goals and Tracking Progress in Packaging Sustainability

In today's rapidly evolving business landscape, sustainability has become a key focus for companies looking to reduce their environmental impact and meet the growing demands of eco-conscious consumers. One area where this commitment to sustainability is particularly crucial is in packaging design.

Setting clear goals for packaging sustainability is essential for companies looking to make a meaningful impact. By establishing specific targets for reducing waste, increasing recyclability, and minimizing carbon emissions, businesses can create a roadmap for achieving their sustainability objectives. These goals should be ambitious yet achievable, providing a clear direction for packaging design teams to follow.

Equally important is the need to track progress towards these goals. Regular monitoring and reporting on key sustainability metrics can help companies identify areas for improvement and make informed decisions about future packaging initiatives. By measuring factors such as material usage, energy consumption, and waste generation, companies can assess the effectiveness of their sustainability efforts and make adjustments as needed.

In addition to setting goals and tracking progress, collaboration is also key to achieving packaging sustainability. Working closely with suppliers, manufacturers, and other stakeholders can help companies identify innovative solutions, share best practices, and drive continuous improvement in sustainability performance.

Ultimately, the importance of setting clear goals and tracking progress in packaging sustainability cannot be overstated. By taking a strategic and data-driven approach to sustainability, companies can not only reduce their environmental impact but also enhance their brand reputation, attract eco-conscious consumers, and drive long-term business success.

Collaboration: A Key Factor in Achieving Packaging Sustainability Goals

In the fast-paced world of packaging design for large corporations, achieving sustainability goals is a top priority. One key factor that cannot be overlooked in this endeavor is collaboration.

Collaboration between various stakeholders, including designers, manufacturers, suppliers, and consumers, is essential in creating packaging solutions that are not only visually appealing and functional but also environmentally friendly. By working together, these parties can share knowledge, resources, and best practices to develop innovative packaging designs that minimize waste, reduce carbon footprint, and promote a circular economy.

Furthermore, collaboration allows for the exchange of ideas and perspectives, leading to the development of packaging solutions that meet the needs and expectations of all stakeholders. By involving consumers in the design process, for example, companies can gain valuable insights into their preferences and behaviors, enabling them to create packaging that resonates with their target audience.

In conclusion, collaboration is a key factor in achieving packaging sustainability goals for large corporations. By working together, stakeholders can leverage their collective expertise and resources to create packaging solutions that are not only sustainable but also meet the demands of a rapidly changing market. Together, we can pave the way for a more sustainable future in packaging design.

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WHY CHOOSE US?

We analyze your product and packaging variables to create clear indexes on how you compare to your competition to help generate standardization and cost optimization options based on these findings.

We help you to understand which are the best practices used inside your company and how your products and packages compare to the best practices in the market through external benchmarking.



We focus on opportunities based on technical feasibility and size of the prize.



We have more than 15 years of experience working with consumer goods companies across different categories and regions. We provide access to a multi-functional team with technical mastery across different packaging and production platforms.



Meet Our Team

Victor Escalona


CEO AND CO-FOUNDER

Carolina Chaparro


BUSINESS DELIVERY MANAGER AND CO-FOUNDER

Ernesto Marquez


LEAD TECHNICAL CONSULTOR

WHY CHOOSE US?

“Baraka Consulting has delivered outstanding support to General Mills European operations by providing in-house technical expertise, in support of increased number of packaging projects and temporal unavailability of internal resources.  Their consultants demonstrated a vast and deep technical mastery, responsibility and a true global exposure, that met and exceeded our expectations. Their expertise allowed a fast integration with the General Mills community and tools, minimizing the onboarding time which ensured fast results. In the initial phases of the collaboration Baraka Consulting demonstrated reactiveness, flexibility and competitiveness which was determinant to its selection as a partner of choice.”

Orlando Fragoso, Global Packaging Technical Leader, General Mills.


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